There’s been a changing of the guard at the Better Body Fitness workout center in downtown Lovell with the purchase of the business by Mike and Cristy Jameson and Michael and Stormy Jameson.
The business was started by Chad and Lindsay Lindsay and partners Kevin Walker and Jodi Lindsay in 2005. Steve Hultgren bought the business a few years ago, and after he returned it to the original owners, the Jamesons stepped up this spring to purchase the business, taking over operations on May 20. They have purchased “the business, the building and everything in it,” Cristy Jameson said.
Since then, the family has been painting and checking and servicing equipment, also adding new flat screen TVs for customers to watch while working out.
Stormy Jameson is the office manager and Michael Jameson is the general manager, the family said.
“We were looking for something like this,” Cristy said, noting the flexibility of owning a business family members aren’t tied to for hours at time.
“They (the original owners) really set this up nicely,” Cristy said. “We don’t have to be here every second.”
Cristy said there are two things the new owners are looking forward to: a new energy-efficient lighting system to be installed by electrician Tim Brosius, which will include motion sensors so lights will go off when the last customer leaves, and possible new equipment.
Better Body Fitness operates with memberships. Members are given a key fob that can open the front door, allowing members to come to the facility whenever their schedule allows, 24 hours a day. Daily passes are also available for selected portions of time, such as when a visitor is in town and wants to keep up a workout regimen.
Michael Jameson said the family will continue to make the facility available to local student athletes free of charge from 3:30 to 5 p.m. under the supervision of a lifting coach.
“A lot of kids have taken advantage of that,” Michael said.
Under the new management, Better Body Fitness now includes walking treadmills, elliptical machines and a climber separate from the running treadmills. The former ladies room has been converted into an area for Zumba and CrossFit training. A variety of lifting equipment remains in the rear of the facility, and the facility has a kick boxing trainer and a dead lift station.
Cristy Jameson said the family is simply tweaking a great system already put in place by the Lindsays and Walker.
“Lovell’s really lucky they did it when they did and how they did it,” she said. “They did a really great job.”
By David Peck